Music videos are adverts for the artists, not just for
entertainment
Similarities with other adverts such as car adverts with
variety of shots, editing techniques, Mise en scene and sound
Little bit of a storyline
Fast paced editing that fits with the music, cutting to the
rhythm/beat
Variety of interesting camera shots
Narrative
·
Traditional/classical narratives:
·
Linear or non-linear: chronological/ non
chronological order:
·
Closed or open ended narrative: whether it has a
conclusion, or cliff-hanger
·
Singular stranded or multi stranded: single or
several different stories
·
Circular: story starts where it ends
Need to do something that causes a stir and promotes
Music videos comprised of
·
performance: song, singing or band
·
conceptual clip: narrative and artistic
Majority are the two combined
Music video needs to be interesting with a variety of
things, to be successful
·
Performance
clip: vocalist in more than one setting
·
Performance
setting: can be placed anywhere ;like their bedroom, walking down the
street like in rap
·
Narrative:
pure narrative clip, mostly conceptual whilst maybe relating to the lyrics, can
also give a key idea of what is in the lyrics through the narrative without
being illustrative
·
Artistic
clips: no obvious storyline just an artistic form
Combine all of these
in order to make a successful video
Media notes 12th june
Narrative based video
·
More meaningful
·
Easier to film and edit
·
Way easier and less work than a performance
video
·
Bit boring on its own
·
Good with a good story
·
Can have long shots
·
Find a song with really meaningful lyrics
·
Can have vocalist or external actor as main
character
·
Using external can mix narrative/performance
well
Performance
·
Snow patrol youre all I have
·
Tracking shots =difficult
·
Perfect lip sync
·
Large number of shots and edits
·
Varied
·
Follow the tempo
·
Slower songs need careful choreographing
·
Hard to do just performance
Intertexuality=referencing films and tv
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